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Book Title: Advertising and Promotion: An Integrated Marketing Communication
Number of Pages: 864 Pages
Language: English
Publication Name: Advertising and Promotion : an Integrated Marketing Communications Perspective
Publisher: McGraw-Hill Higher Education
Item Height: 1.4 in
Publication Year: 2011
Subject: Marketing / General, Advertising & Promotion
Type: Textbook
Item Weight: 67.8 Oz
Item Length: 11.6 in
Author: George E. Belch, Michael A. Belch
Subject Area: Business & Economics
Item Width: 8.3 in
Format: Hardcover
