Description: Customer Experience Analytics : How Customers Can Better Guide Your Web and App Design Decisions, Paperback by Arikan, Akin, ISBN 1032370769, ISBN-13 9781032370767, Brand New, Free shipping in the US An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a -first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
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Publisher: Routledge
Book Title: Customer Experience Analytics : How Customers Can Better Guide Your Web and App Design Decisions
Publication Year: 2022
Topic: Commerce
Number of Pages: 248 Pages
Language: English
Genre: Business & Economics
Author: Akin Arikan
Format: Hardcover
