Essentials of Contemporary Advertising - Essentials of Contemporary Advertising

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Book Title: Essentials of Contemporary Advertising

Number of Pages: 592 Pages

Language: English

Publication Name: Essentials of Contemporary Advertising

Publisher: McGraw-Hill Higher Education

Subject: Advertising & Promotion

Publication Year: 2008

Item Height: 0.9 in

Type: Textbook

Item Weight: 41.3 Oz

Author: David Schäfer, William F. Arens, Michael F. Weigold

Item Length: 10.9 in

Subject Area: Business & Economics

Item Width: 8.5 in

Format: Trade Paperback