Google Analytics: Understanding Visitor Behavior by Justin Cutroni (English) Pap

Description: Google Analytics by Justin Cutroni Knowing how users behave when they visit your website or use your web app matters a lot, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely whats happening. This practical guide shows you how this tool works, and how you can configure it to meet the needs of your business. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely whats happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether youre new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.* Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration Notes Helps users move beyond the basics to learn advanced features like event tracking, custom segmentation and CRM integration. Author Biography Justin Cutroni is a web analytics expert with a background in software and process engineering, project management, and managing business relationships. For the past four years, he has focused much of his effort on the Google suite of online business tools, including Google Analytics. Justin consults with organizations of all sizes on how they can use Google Analytics to make better business decisions. Table of Contents Preface Chapter 1: Introducing Web Analytics Chapter 2: Creating an Implementation Plan Chapter 3: Under the Covers: How Google Analytics Works Chapter 4: Tracking Visitor Clicks, Outbound Links, and Non-HTML Files Chapter 5: Google Analytics Accounts and Profiles Chapter 6: Filters Chapter 7: Tracking Conversions with Goals and Funnels Chapter 8: Must-Have Profiles Chapter 9: Marketing Campaign Tracking Chapter 10: Advanced Tracking Techniques Chapter 11: Enterprise Implementation Considerations Chapter 12: CRM Integration Chapter 13: Tools and Add-Ons Google Analytics Compliance with WAA Standards Regular Expressions Colophon Long Description Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely whats happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business. With Google Analytics, youll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration. Youll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both developers and marketers also shows you how to supplement Google Analytics with add-ons and external tools when you want to dig even deeper. Get a thorough description of how the Google Analytics system works. Promotional "Headline" Understanding Visitor Behavior Details ISBN0596158009 Author Justin Cutroni Short Title GOOGLE ANALYTICS Publisher OReilly Media Language English ISBN-10 0596158009 ISBN-13 9780596158002 Media Book Format Paperback Year 2010 Country of Publication United States DEWEY 006.312 Place of Publication Sebastopol Edition 12002nd Series OReilly Subtitle Understanding Visitor Behavior AU Release Date 2010-09-21 NZ Release Date 2010-09-21 UK Release Date 2010-09-21 Imprint OReilly Media Edited by Fu-Chan Wei Birth 1945 Affiliation Consultant Urological Surgeon, Royal Bournemouth Hospital, and Visiting Professor, Bournemouth University, Bournemouth, UK Position Contributor Qualifications MD Pages 218 Illustrations 1, black & white illustrations Audience General Publication Date 2010-10-05 US Release Date 2010-10-05 Replaced by 9781491919293 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:138098223;

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