Description: Further DetailsTitle: Questionnaire DesignCondition: NewSubtitle: How to Plan, Structure and Write Survey Material for Effective Market ResearchISBN-10: 1398604127EAN: 9781398604124ISBN: 9781398604124Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 05/03/2022Description: Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmItem Width: 21mmItem Weight: 555gAuthor: Ian Brace, Kate BoltonGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Questionnaire Design
Title: Questionnaire Design
Subtitle: How to Plan, Structure and Write Survey Material for Effective Ma
ISBN-10: 1398604127
EAN: 9781398604124
ISBN: 9781398604124
Release Date: 05/03/2022
Release Year: 2022
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 368 Pages
Publication Name: Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Language: English
Publisher: Kogan Page, The Limited
Subject: Commerce, Marketing / Research
Publication Year: 2022
Item Height: 0.8 in
Item Weight: 19.6 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Ian Brace, Kate Bolton
Item Width: 6.1 in
Format: Trade Paperback
