Influence: The Psychology of Persuasion I ISBN ‏ : ‎978-0061241895

Description: Influence: The Psychology of Persuasion I ISBN ‏ : ‎978-0061241895 Review For marketers, this book is among the most important books written in the last ten years.--Journal of Marketing Research The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology Influence should be required reading for all business majors.--Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine From the Back Cover Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Product descriptionReviewFor markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical PsychologyAbout the AuthorRobert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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