Description: A methods-rich teaching textbook that guides students through the design thinking process for new product and service design, with an entrepreneurial twist. Also includes chapters on business model design, product line and platform strategy, positioning and branding, and concept testing.
Price: 55.88 USD
Location: fl
End Time: 2024-11-15T15:33:01.000Z
Shipping Cost: 7.88 USD
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Restocking Fee: No
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Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Innovation The Workbook 4.0
Topic: INNOVATION, DESIGN THINKING, ENTREPRENEURSHIP,Business & Economic
Genre: Business & Economics
Original Language: English
Publisher: Northeastern University
Publication Year: 2018
Subject: General, Economics / General
Language: English
Publication Name: Innovation : Frameworks, Methods, and Applications: the Workbook
Type: Textbook
Subject Area: Business & Economics
Author: Marc Meyer
Format: Trade Paperback
