Description: International Cases in Tourism Management, Hardcover by Horner, Susan; Swarbrooke, John, ISBN 1138144495, ISBN-13 9781138144491, Like New Used, Free shipping in the US International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike th is the ideal accompaniment to all tourism courses.
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Book Title: International Cases in Tourism Management
Number of Pages: 410 Pages
Publication Name: International Cases in Tourism Management
Language: English
Publisher: Routledge
Item Height: 1.1 in
Subject: Industries / Hospitality, Travel & Tourism
Publication Year: 2016
Type: Textbook
Item Weight: 16 Oz
Item Length: 9.8 in
Subject Area: Business & Economics
Author: Susan Horner, John Swarbrooke
Item Width: 7.8 in
Format: Hardcover
