Description: The Soap Opera Evolution: America's Enduring Romance with Daytime Drama Author: Matelski, Marilyn J. Title: The Soap Opera Evolution: America's Enduring Romance with Daytime Drama Publication: Jefferson: McFarland & Company, Inc., 1988 Description: Paperback. 9" X 6". xi, 212pp. Very mild shelf wear to covers, corners, and edges of pictorial paper wraps. Pages are clean and unmarked. Binding is sound.ABOUT THIS BOOK:The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.(Publisher). Very good. Seller ID: 11833 Subject: Entertainment & Pop Culture, Law, Politics, & Sociology You are buying from Underground Books, a brick & mortar bookshop specializing in used, rare, antiquarian, and out of print materials. We are a proud member of the Georgia Antiquarian Booksellers Association and the Independent Online Booksellers Association. If you are ever in the West Georgia area, please visit us in Carrollton at Underground Books or in Serenbe at Hills & Hamlets Bookshop. TERMS OF SALE Payment If you win an item in one of our auctions, if your offer has been accepted, or if you have chosen to buy an item now, please make your payment as soon as possible. We will not ship until we receive notice that the buyer has paid for the item. We expect payment within 3 days or reserve the right to cancel the order. Returns and Refunds We guarantee the condition of every book as it's described in our listings. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please contact us, and we will respond promptly. If you are not satisfied for any reason you may return your book for a full refund, and if the error is ours, we will pay return shipping. SHIPPING Many of our items have free media mail shipping included! For larger, multi-volume sets, the cost is calculated by weight and will vary depending on package weight and buyer location. Please allow up to three business days processing time, although many of our orders require only one day to process and ship. Combined shipping is available for bidders who purchase multiple items. If you have special shipping or handling requests, please notify us before you make your payment. This listing was created by Bibliopolis.
Price: 15.4 USD
Location: Carrollton, Georgia
End Time: 2025-02-06T21:58:18.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Author: Matelski, Marilyn J
Publisher: McFarland & Company, Inc
Year Printed: 1988
Binding: Softcover, Wraps
Subject: Law & Government
