Marketing Communications: Integrating Online and Offline, Customer Engagement an

Description: FREE SHIPPING UK WIDE Marketing Communications by Ze Zook, PR Smith Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns. Author Biography PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketings Centenary Poll, and created the Great Sportsmanship Programme.Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regents University London and consults on digital marketing for private-sector disruptive start-ups. Table of Contents Section - ONE: Communications background and theories; Chapter - 01: Integrated marketing communications;Chapter - 02: Branding; Chapter - 03: Customer relationship management; Chapter - 04: Buyer behaviour; Chapter - 05: Communications theory;Chapter - 06: Marketing communications research, metrics and measurement;Chapter - 07: Marketing communications agencies; Chapter - 08: International marketing communications;Chapter - 09: The changing communications environment;Chapter - 10: The marketing communications plan;Section - TWO: Communications tools;Chapter - 11: Selling, social selling, AI integrated telesales, MA, martech and the metaverse; Chapter - 12: Advertising; Chapter - 13: Publicity and public relations; Chapter - 14: Sponsorship; Chapter - 15: Content marketing and other sales promotion;Chapter - 16: Direct mail, email, messaging and chatbots;Chapter - 17: Exhibitions, events and experiential marketing; Chapter - 18: Merchandising and point of sale;Chapter - 19: Packaging;Chapter - 20: Owned media – websites and social media; Review "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. The latest edition of marketing communications is filled with examples to inspire you and are recommended if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." * Dave Chaffey, co-founder, SmartInsights.com *"This 8th edition is an excellent combination of cutting-edge practice and classic principles. It is very accessible, demystifying the relationship between tech, AI, analytics, and creativity in marcomms." * Dr. Ray Sylvester, Kelley School of Business, Indiana University, USA *"This edition, more than any other publication, is a masterpiece for all serious marketers (practitioners, students and educators). It assists marketers in embracing AI, emergent tech, analytics and creativity in MarComms, and is underpinned by excellent examples of best practices." * Kelvin Golding, Global Delivery Framework, Chartered Institute of Marketing * Feature * Demonstrates how the latest technologies, including the Metaverse, AI, Big Data, and AR/VR have been used in successful marketing campaigns; * Grounds big picture theory in real-world practice with case studies from cutting-edge global companies, including TikTok and Spotify; * New to this edition: Social Media Marketing and AI, Retail Digital Advertising, Third-party data, Measurement of MarComms and Semiotics, and Metaverse, and updated global case studies and examples; * Online Resources: Lecturer slides, multiple choice question bank and video reviews Details ISBN1398611735 Author PR Smith Short Title Marketing Communications Language English Edition 8th ISBN-10 1398611735 ISBN-13 9781398611733 Format Hardcover Subtitle Integrating Online and Offline, Customer Engagement and Digital Technologies Publisher Kogan Page Ltd Imprint Kogan Page Ltd Place of Publication London Country of Publication United Kingdom AU Release Date 2023-12-03 NZ Release Date 2023-12-03 Edition Description 8th Revised edition Replaces 9781789666953 Alternative 9781398611719 Audience Tertiary & Higher Education Year 2024 Publication Date 2024-03-03 UK Release Date 2024-03-03 DEWEY 658.802 Pages 760 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161863651;

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