Description: Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences by Alan Fyall , Patrick Legohérel , Isabelle Frochot , Youcheng Wang The marketing landscape has evolved significantly in recent years, particularly within the tourism and hospitality sectors. Marketing strategies for these industries have become multi-faceted and collaborative, driven by technological advancements and the increasing demand for authentic, co-created experiences.Marketing for Tourism and Hospitality offers students a modern, accessible, and practical resource to navigate the complexities and challenges of global tourism and hospitality marketing. It provides a clear analysis of the evolving landscape, an in-depth introduction to the three key themes of collaboration, technology, and experiences, and an abundance of international case studies. This text delivers an engaging and digestible exploration of marketing that balances academic rigor with practical insights, equipping students to tackle real-world issues in the dynamic marketing environment.This contemporary and highly applicable text is an essential tool for all students pursuing degrees in tourism and hospitality.
Price: 19.99 USD
Location: Cedarhurst, New York
End Time: 2024-09-23T10:33:05.000Z
Shipping Cost: N/A USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Personalized: No
Number of Pages: 594 Pages
Publication Name: Marketing for Tourism and Hospitality
Language: English
Publisher: Routledge
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism
Item Height: 1.3 in
Publication Year: 2019
Item Weight: 31.7 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Patrick Legohérel, Alan Fyall, Youcheng Wang, Isabelle Frochot
Item Width: 7.5 in
Format: Trade Paperback
