Ming Wang

Online Place Branding: The Case Of Hong Kong

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Online Place Branding: The Case Of Hong KongISBN13:9780367695798ISBN10:0367695790Author:Lam, Phoenix (Author)Description:Through An Interdisciplinary Approach Combining The Concepts, Methods And Tools In Language And Discourse Studies And Insights From Marketing And Tourism Research, This Book Examines The Online Place Branding Of Hong Kong, One Of The Most Visited Cities And Well-Known Spots In The World The Book Compares How The Place Brand Is Officially Constructed And Conveyed By The Institutional Bodies, As Realised On The Brand Hong Kong Website Online, With How The Place Brand Is Publicly Experienced And Perceived By Individuals Around The World, As Realised On The Tripadvisor Hong Kong Travel Forum Online The Book Also Includes Comparative Analysis Between Singapore And Hong Kong To Provide Better Understanding Of Online Place Branding And Findings From The Comparative Study Identify Interesting Similarities And Differences Between The Official Portrayal Of The Place Brand Of Hong Kong And Its Public Perception In The Digital Realm, As Well As Between Hong Kong And Singapore In Online Place Branding The Book Also Offers Evidence-Based Suggestions On How We Can Bridge The Gap Between The Online Representation And Perception Of A Place Brand And How To Enhance Online Place Branding In General Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2022-06-30Weight:0 lbsDimensions:Number of Pages:188Language:English

Price: 58.51 USD

Location: USA

End Time: 2024-11-26T11:12:16.000Z

Shipping Cost: 0 USD

Product Images

Online Place Branding: The Case Of Hong Kong

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Return policy details:

Author: Lam, Phoenix (Author)

Book Title: Online Place Branding: The Case Of Hong Kong

Language: English

Format: Paperback

Publisher: Routledge

Publication Year: 2022

Item Weight: 0 lbs

Recommended

Nike Air Jordan Maxin 200 WHITE BLACK Shoes Sneakers AUTHENTIC NEW CZ9174-100
Nike Air Jordan Maxin 200 WHITE BLACK Shoes Sneakers AUTHENTIC NEW CZ9174-100

$74.88

View Details
Size 10 - Nike Air Force 1 White
Size 10 - Nike Air Force 1 White

$65.00

View Details
Nike Air Force 1 Low '07 White CW2288-111 Men's
Nike Air Force 1 Low '07 White CW2288-111 Men's

$99.99

View Details
Nike AIR MONARCH IV Mens Black 001 Walking Shoes Medium & WIDE (4E) WIDTH
Nike AIR MONARCH IV Mens Black 001 Walking Shoes Medium & WIDE (4E) WIDTH

$62.95

View Details
Nike Men's AIR HUARACHE ICONS White - Infrared 23 Running Shoes Multiple Size
Nike Men's AIR HUARACHE ICONS White - Infrared 23 Running Shoes Multiple Size

$61.99

View Details
Nike Kobe 11 Elite Achilles Heel Size 13
Nike Kobe 11 Elite Achilles Heel Size 13

$169.95

View Details
NEW MEN'S NIKE KYRIE FLYTRAP VI SHOES SNEAKERS BLACK/WHITE SZ 9 9.5 10.5
NEW MEN'S NIKE KYRIE FLYTRAP VI SHOES SNEAKERS BLACK/WHITE SZ 9 9.5 10.5

$45.50

View Details
Men's Nike Air Max Excee Black/Dark Grey/White (CD4165 001)
Men's Nike Air Max Excee Black/Dark Grey/White (CD4165 001)

$73.45

View Details
Nike Air Force 1 Low '07 White Swoosh Panda DV0788-001 Mens New
Nike Air Force 1 Low '07 White Swoosh Panda DV0788-001 Mens New

$97.75

View Details
Nike Air Jordan 1 Mid Triple White 554724-136 Mens Shoes New
Nike Air Jordan 1 Mid Triple White 554724-136 Mens Shoes New

$94.00

View Details