Description: Personal Branding for Entrepreneurial Journalists and Creative Professionals, Hardcover by Kelly, Sara, ISBN 1138218464, ISBN-13 9781138218468, Like New Used, Free shipping in the US Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
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Book Title: Personal Branding for Entrepreneurial Journalists and Creative Pr
Number of Pages: 222 Pages
Publication Name: Personal Branding for Entrepreneurial Journalists and Creative Professionals
Language: English
Publisher: Routledge
Publication Year: 2017
Subject: Marketing / General, Communication Studies, Entrepreneurship, Industries / Media & Communications, Journalism
Item Weight: 16 Oz
Type: Textbook
Author: Sara Kelly
Item Length: 9 in
Subject Area: Language Arts & Disciplines, Business & Economics
Item Width: 6 in
Format: Hardcover
