Description: Predictive Analytics for Marketers : Using Data Mining for Business Advantage, Paperback by Leventhal, Barry, ISBN 0749479930, ISBN-13 9780749479930, Brand New, Free shipping in the US Leventhal, a consultant statistician and specialist in geodemographics and marketing analytics in the UK, explains how to use predictive analytics with consumer data in any business. He describes how predictive analytics can help a business, including what it is and data protection and privacy issues; the main components of a predictive analytics solution, namely data mining, managing the data, modeling techniques, and software solutions; applications to various business problems, including the prediction of customer behavior, predicting lifetimes, developing and implementing a segmentation system, and uses in banking, mobile telecoms, retail, the public sector, and business-to-business marketing; using social network analysis; setting up and interpreting marketing tests; and tips for gaining business value from predictive analytics. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Book Title: Predictive Analytics for Marketers : Using Data Mining for Busine
Author: Leventhal, Barry
Language: english
