Description: Tactical Inclusion : Difference and Vulnerability in . Military Advertising, Hardcover by Favara, Jeremiah, ISBN 0252045726, ISBN-13 9780252045721, Like New Used, Free shipping in the US The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
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Book Title: Tactical Inclusion : Difference and Vulnerability in U.s. Militar
Number of Pages: 272 Pages
Language: English
Publication Name: Tactical Inclusion : Difference and Vulnerability in U. S. Military Advertising
Publisher: University of Illinois Press
Item Height: 1.2 in
Subject: Military / General, Military / United States, Propaganda, Advertising & Promotion
Publication Year: 2024
Type: Textbook
Item Weight: 16 Oz
Item Length: 9.3 in
Subject Area: Political Science, Business & Economics, History
Author: Jeremiah Favara
Item Width: 6.2 in
Series: Feminist Media Studies
Format: Hardcover
