Description: Further DetailsTitle: Brand Management StrategiesCondition: NewEAN: 9781501318436ISBN: 9781501318436Publisher: Fairchild BooksFormat: Mixed Media ProductRelease Date: 11/03/2016Item Weight: 800gAuthor: William D'ArienzoLanguage: EnglishSubtitle: Luxury and Mass Markets - Bundle Book + Studio Access CardISBN-10: 1501318438Description: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.Features- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- Brandstorming: Successes and Failures depict real world case studies of successful—and not so successful—branding strategies- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activitiesSTUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitionsTeaching Resources- Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter- PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussionCountry/Region of Manufacture: GBGenre: Business & FinanceTopic: Fashion & DesignRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Brand Management Strategies
Publication Name: Brand Management Strategies
Title: Brand Management Strategies
EAN: 9781501318436
ISBN: 9781501318436
Publisher: Fairchild Books
Format: Mixed Media Product
Release Date: 11/03/2016
Release Year: 2016
Item Weight: 800g
Author: William D'Arienzo
Language: English
Subtitle: Luxury and Mass Markets - Bundle Book + Studio Access Card
ISBN-10: 1501318438
Country/Region of Manufacture: GB
Genre: Business & Finance
Topic: Fashion & Design
