Description: Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is moreMake reading easyDesign for easy navigationUse enough formatting, but no moreTell readers why they should careMake responding easyIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace. When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.
Price: 48.61 AUD
Location: East Hanover, NJ
End Time: 2024-12-30T00:01:57.000Z
Shipping Cost: 31.71 AUD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 60 Days
Return policy details:
EAN: 9780593187487
UPC: 9780593187487
ISBN: 9780593187487
MPN: N/A
Format: Hardback, 256 pages
Author: Rogers, Todd
Book Title: Writing for Busy Readers: Communicate More Effecti
Item Height: 2.4 cm
Item Length: 23.6 cm
Item Weight: 0.36 kg
Item Width: 16.1 cm
Language: Eng
Publisher: Dutton
